Marketing Operations Manager
Community Health Choice, Inc. (Community) is a non-profit managed care organization (MCO), licensed by the Texas Department of Insurance. Through its network of more than 10,000 providers and 94 hospitals, Community serves over 400,000 Members with the following programs:
' Medicaid State of Texas Access Reform (STAR) program for low-income children and pregnant women
' Children's Health Insurance Program (CHIP) for the children of low-income parents, which includes CHIP Perinatal benefits for unborn children of pregnant women who do not qualify for Medicaid STAR
' Health Insurance Marketplace Plans that offer individual health coverage that includes preventive care, emergency services, prescription drugs, and hospitalization available to all, regardless of pre-existing conditions.
' Community Health Choice (HMO D-SNP), a Medicare Advantage Dual Special Needs plan for people with both Medicare and Medicaid that combines Medicare Part A and Part B benefits, Medicare Part D prescription drug coverage, and Medicaid benefits with additional health benefits like dental, vision, transportation, and more.
Improving Members' experiences is at the heart of every Community position. We strive every day to make sure that our Members have access to the high-quality health care they need and deserve.
Community is accredited by URAC for its health plan operations. We offer care management programs for asthma, diabetes, and high-risk pregnancy. An affiliate of the Harris Health System (Harris Health), Community is financially self-sufficient and receives no financial support from Harris Health or from Harris County taxpayers.
JOB SUMMARY
The Marketing Operations Manager here at Community Health Choice leads the marketing team's project management function, overseeing the planning, execution, governance, and optimization of marketing initiatives that support member growth, retention, engagement, and enterprise communications across all divisions of the business. As a key operational partner to the Senior Manager of Creative Marketing, growth leadership, and other internal stakeholders, this role translates strategic priorities and marketing requests into structured project plans, clear workflows, timelines, dashboards, and performance reports. The position also owns and optimizes the department's project management software platform including workflow design, ticket intake processes, project templates, automations, permissions, and reporting dashboards to ensure transparency, accountability, effective prioritization, capacity planning, and a consistent experience for internal stakeholders.
As the primary liaison for internal stakeholders, the Marketing Operations Manager manages the end-to-end marketing request intake process from submission through completion clarifying business objectives and scope, gathering required inputs, confirming timelines, and aligning each request with departmental priorities and available resources. The position also coordinates and oversees work by external partners (including contractors, agencies, and vendors), managing their onboarding, setting expectations, tracking tasks, and ensuring deliverables meet departmental standards, brand guidelines, and required approval processes. Additionally, the Manager monitors project workloads and campaign performance through regular reporting, providing actionable insights to leadership, proactively identifying risks and process gaps, and recommending practical solutions to drive continuous improvement. Throughout these responsibilities, the Marketing Operations Manager ensures all marketing operations align with Community Health Choice policies and applicable federal and state regulations.
JOB SPECIFICATIONS AND CORE COMPETENCIES
Marketing Project Management, Planning, and Execution
Leads marketing communications, creative, growth, and enterprise communications projects from intake through completion.
Responsibilities include:
Develops project plans, timelines, milestones, deliverables, assignments, dependencies, and approval paths.
Translates business priorities and stakeholder requests into actionable project workflows
Coordinates work across internal teams, contractors, agencies, vendors, and business partners.
Tracks project progress, resolves barriers, and escalates risks or decision points to leadership.
Supports campaigns, creative production, collateral, digital updates, member communications, and enterprise communications.
Ensures deliverables meet brand, compliance, departmental, and Community Health Choice standards.
Project Management Software Ownership and Workflow Governance
Owns the department's project management platform as the central system for intake, tracking, workload visibility, reporting, and accountability.
Responsibilities include:
Manages platform structure, workflows, intake forms, templates, task hierarchy, automations, permissions, dashboards, and reports.
Designs and maintains workflows for marketing, creative, communications, translation, print, digital, campaign, and recurring requests.
Maintains standards for naming conventions, statuses, priorities, routing, required fields, and documentation.
Ensures the platform supports project visibility, workload tracking, vendor coordination, capacity planning, and stakeholder communication.
Monitors system adoption, data quality, workflow consistency, and reporting accuracy.
Recommends and implements improvements to increase efficiency, accountability, and usability.
Marketing Ticket Intake and Stakeholder Liaison
Serves as the primary liaison for internal stakeholders submitting marketing requests.
Responsibilities include:
Reviews incoming tickets for completeness, accuracy, urgency, feasibility, and alignment with priorities.
Partners with requestors to clarify objectives, audiences, scope, deadlines, approvals, compliance needs, and required materials.
Conducts intake quality checks to ensure requests are ready for assignment.
Resolves incomplete, unclear, duplicate, or misrouted requests.
Converts requests into clear scopes, deliverables, timelines, tasks, and assignments.
Routes work to the appropriate team member, contractor, agency, vendor, or functional area.
Communicates expectations, status updates, dependencies, approvals, and completion notices.
Escalates priority conflicts, delayed approvals, resource constraints, or urgent needs with recommended solutions.
Contractor, Agency, Translation, and Print Vendor Management
Coordinates work performed by contractors, agencies, translation vendors, print vendors, and other third-party partners.
Responsibilities include:
Supports onboarding, workflow orientation, system access, process expectations, brand standards, and confidentiality requirements.
Clarifies deliverables, specifications, timelines, approval requirements, and communication protocols.
Assigns, routes, tracks, and documents vendor-supported work in the project management system.
Coordinates deliverables between internal stakeholders, team members, contractors, agencies, translators, and printers.
Monitors vendor performance, responsiveness, timeliness, quality, and adherence to standards.
Manages translation workflows from source material review through vendor routing, internal review, and final documentation.
Manages print projects, including specifications, quantities, proofs, production timelines, delivery coordination, and issue resolution.
Escalates vendor-related risks involving timing, quality, cost, missing inputs, or compliance.
Contractor, Agency, Translation, and Print Vendor Management
Coordinates work performed by contractors, agencies, translation vendors, print vendors, and other third-party partners.
Responsibilities include:
Supports onboarding, workflow orientation, system access, process expectations, brand standards, and confidentiality requirements.
Clarifies deliverables, specifications, timelines, approval requirements, and communication protocols.
Assigns, routes, tracks, and documents vendor-supported work in the project management system.
Coordinates deliverables between internal stakeholders, team members, contractors, agencies, translators, and printers.
Monitors vendor performance, responsiveness, timeliness, quality, and adherence to standards.
Manages translation workflows from source material review through vendor routing, internal review, and final documentation.
Manages print projects, including specifications, quantities, proofs, production timelines, delivery coordination, and issue resolution.
Escalates vendor-related risks involving timing, quality, cost, missing inputs, or compliance.
Workload Reporting, Performance Tracking, and Business Planning Support
Provides leadership with weekly visibility into workload, project status, capacity, risks, and operational trends.
Responsibilities include:
Develops weekly workload reports, dashboards, and performance summaries.
Tracks project volume, ticket status, aging requests, overdue items, turnaround times, priorities, completion rates, vendor work, and upcoming deadlines.
Identifies trends related to intake quality, workflow delays, stakeholder demand, resource constraints, and recurring bottlenecks.
Provides recommendations to support prioritization, capacity planning, business planning, and process improvement.
Maintains accurate project data to support reliable reporting and decision-making.
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